Sales Process · Process · Updated 10 Jun 2026

Lead qualification

The qualifying questions every enquiry is scored against, and how to log them in HubSpot.

3 min readOwner · Sales EnablementApplies to · All sites

Overview

Every enquiry is qualified on budget, course year and move-in date before it is passed on. An unqualified lead is never handed to a site team — log the answers on the deal record.

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Lead qualification